Where the Electronics Supply Chain Comes Together

The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence. 

NEW in 2021 - Get to know ECIA's Member of the Week! 

Message from the President

As I am writing, we have just closed out the NFL season with SuperBowl LV. While the teams were expected to be a close match, Tom Brady and a strong Buc’s effort on both sides of the ball helped reinforce pundits’ opinions that TB12 is the GOAT!   And some pretty entertaining commercials to boot, especially from Bud Light Lemon Seltzer. Budweiser, like several other brands, sat out 2021 Superbowl for beer ads and instead is donating to the Covid-19 vaccination awareness effort. In the lemon seltzer ad, the old saying ‘when life gives you lemons…’ is taken to a whole new level.

It is beginning to look like the electronics industry has made lemonade out of what looked to be a pretty catastrophic economic situation, as ECIA’s Chief Analyst Dale Ford has reported. As the component industry ramps up, ECIA has been very busy preparing for what everyone hopes will be a robust recovery. Click here for some highlights.

David Loftus
President & CEO
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Report Introduction: 2021 Begins with a Chip Shortage

What is Driving It? What is the Impact?

Dale Ford, Chief Analyst

As demand for electronics and electronics components grows in 2021 it is anticipated that supply chain pressure will build. Recent ECIA research and analysis has identified extending lead times for a broad range of electronic components.  However, specific component sectors will see greater challenges as the ability of suppliers to increase production is limited by capacity constraints.    

Joel Huskra brought focus to the issue of shortages of 200 mm wafer capacity for semiconductors in an article published in December 2020 on the website ExtremeTech.com.  

Continue Reading Report Introduction 
*ECIA members login and click here to view full executive analysis.

Member of the Week:


This week we recognize one of ECIA’s long-time members, Marsh Electronics!

Since 1937, Marsh Electronics has proudly delivered extremely high-quality products, service, and value to their customers. This philosophy helped the company grow into a regional industry leader, distributing a wide range of electronic components and solutions throughout the north central United States. They are focused not only on dependable products and services, but also on developing partnerships that help businesses grow.

Marsh Electronics has been actively involved with ECIA and predecessor NEDA for 50 years! Marsh CEO Jim Banovich served on the Board of Directors, the ECIA Foundation Board, and now the Distributors Council. He provided guidance and one-on-one sessions with the ECIA Foundation’s Project Host program –designed to introduce college students to the industry.

We are so grateful for the support of Marsh, their willingness to share their time and resources for the betterment of the industry is what ECIA membership is all about!

From Our Service Partners

Lectrix delivers measurable ROI on marketing spend for B2B electronics companies. 

By working directly with your sales and marketing teams, their electronics industry experts produce the predictable result you’ve always wanted: a direct connection between marketing spend and increased sales. 

Register for their Upcoming Webinar: How to Build a Problem-First Versus a Product-First Marketing Plan for a Components Company. But More Importantly…Why You Should

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ECST Survey

The Electronic Component Sales Trends (ECST) tracks viewpoints on the sales of electronic components and the impact on end markets by surveying ECIA members, their peers and colleagues. The surveys sample individual opinions of knowledgeable professionals in the electronics industry on current monthly/quarterly performance and a look ahead to future expectations. Please take a moment to share your opinion and complete these surveys; each participant receives the survey results report.  

  • Monthly (Note – The monthly survey is open the first three weeks of the month.)
  • Quarterly (Note – The quarterly survey is open February, May, August and November.)

Automated Data Exchange Initiative

Introductory Webinar Scheduled for Friday | March 26 | 1:00 PM EST | Register Today

ECIA is pleased to release information about its Automated Data Exchange Initiative which resulted in the development of a new digital solution to help eliminate the inefficiencies of B2B communications among electronic component manufacturers, distributors and independent manufacturers reps through CRM systems.  Spearheaded by the Independent Manufacturer Rep Council, a pilot effort to establish a bidirectional communication protocol was started to map and transport data between disparate CRM’s.  The system has been successfully demonstrated between several CRM systems and is ready for broader adoption. Click the link below to learn more, see a demonstration video and download the technology whitepaper. 

Visit Automated Data Exchange Initiative Page

Q1 Update 

The Global Industry Practices Committee recently held the Q1 update hosted by Don Elario, Pete Shopp and Russ Dzielak.   The Committee reported on continuing initiatives, as well as new ones launching in 2021. Click here to review the webinar recording and the presentation files. 

For more information on GIPC activities, please contact Don Elario

2021 ECIA Executive Conference - Save the Dates! October 24-26 | Loews Chicago O'Hare

More than ever, we look forward to reuniting at the industry's premier executive event! 

Many presentations offered at the conference hold up in relevance year after year. Enjoy a look back at the videos from the 2019 Executive Conference.

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March 03, 2021