Where the Electronics Supply Chain Comes Together

The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence. 

NEW in 2021 - Get to know ECIA's Member of the Week! 

Message from the President

It’s hard to believe it is already the end of the first quarter!

2021 has been packed with momentous events:

  • We’ve celebrated “National Months” - Mentoring, Black History and Women’s History; days that honored presidents, civil rights icons, and engineers. We’ve witnessed a storming of the US Capitol building and the peaceful transition to a new administration.
  • The US successfully landed the Perseverance rover on the surface of Mars.
  • Covid vaccines are well on their way into waiting arms across the US and the virus’s hold on the population seems to be weakening.
  • The US government has just passed a monumental relief package, promising to bring resources to individuals, businesses, schools and states in need.

And on the association front, it has been a very productive quarter:  Click here for details.

David Loftus
President & CEO
Read the Complete Message


Distribution Minimizes 2020 Losses as it Stabilizes Supply Chain

Dale Ford, Chief Analyst

The electronic components industry and participants up and down the electronics supply chain were put through an extreme stress test throughout 2020 and continuing into 2021. In the midst of a world in transition, distribution played a vital stabilizing role in many areas as the ability to forecast and anticipate supply/demand changes required a mix of traditional and innovative solutions in supply chain management. After battling the challenges of 2020, the Top 50 Authorized North America Distributors experience a decline of 5.9 % in North American sales.  However, this same group combined to achieve worldwide sales growth of 4.5% as demand in Asia more than compensated for losses in the North America market.

ECIA has implemented an important change to the Top 50 results for 2020 compared to research published by Electronics Sourcing in surveys from prior years.  Only “Authorized Distributors” are included in the research and rankings.  This is consistent with ECIA’s mission to support the Authorized Channel. As a result, brokers and others are no longer included and they have been replaced by 13 authorized distributors that are new to the Top 50 rankings.

Member of the Week:

This week the spotlight is on WPG Americas - ECIA's Member of the Week!

Headquartered in San Jose, CA, WPG Americas Inc. is a member of WPG Holdings, the world’s largest semiconductor distributor. Founded in November 2007, WPG Americas is a franchised partner to technology leaders in the Semiconductor, Passive, Electromechanical, Interconnect, Display and Lighting Solutions markets. The company is focused on providing total solutions to their customers and suppliers via superior design engineering services, a focused line card and exceptional, quality service.

Company representatives have been active in ECIA for the past decade. President Rich Davis held a leadership position on the ECIA Board of Directors. Ian Basey, VP Supplier Marketing & Asset, currently serves on the Distributor Council. WPG Americas team members also support the Global Industry Practices Committee and the TrustedParts.com inventory site.

Ian commented “The ECIA has been focused on the industry’s common goal of promoting and improving our business environment. WPG Americas is proud to be a member of the ECIA and to support its primary mission to promote the sale of authorized electronic components.”

We would like to extend our appreciation for the amazing support from WPG Americas.  Congratulations and thank you.

From Our Service Partners

Budde Marketing Systems has been managing POS data programs and providing channel data analysis since 1996.  Working with ECIA and many ECIA members over the years, we are recognized as the industry leaders in channel data analysis and management. The highest priority is placed on data cleansing and preparation while reporting on all types of data flowing through the sales channel; POS, Inventory, Ship & Debit, Leads, Market and Industry information, etc. Industries served include the electronic, electrical, industrial automation and high-tech markets.

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Industry Dashboard

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ECST Survey

The Electronic Component Sales Trends (ECST) tracks viewpoints on the sales of electronic components and the impact on end markets by surveying ECIA members, their peers and colleagues. The surveys sample individual opinions of knowledgeable professionals in the electronics industry on current monthly/quarterly performance and a look ahead to future expectations. Please take a moment to share your opinion and complete these surveys; each participant receives the survey results report.  

  • Monthly (Note – The monthly survey is open the first three weeks of the month.)
  • Quarterly (Note – The quarterly survey is open February, May, August and November.)

*The latest ECST summary report is available to members.

Automated Data Exchange Initiative

Webinar recording now available - Click here

The recording of the recent webinar is now available. The Automated Data Exchange Initiative resulted in the development of a new digital solution to help eliminate the inefficiencies of B2B communications among electronic component manufacturers, distributors and independent manufacturers reps through CRM systems.  Spearheaded by the Independent Manufacturer Rep Council, a pilot effort to establish a bidirectional communication protocol was started to map and transport data between disparate CRM’s.  The system has been successfully demonstrated between several CRM systems and is ready for broader adoption. Click the link below to learn more, see a demonstration video and download the technology whitepaper. 

Visit Automated Data Exchange Initiative Page

New Webinar Announced

Monday | May 24 | 4:00 PM ET| Register

The Global Industry Practices Committee invites ECIA members and non-members to join their upcoming webinar. It's an opportunity to learn and submit ideas and suggestions!

Discussion topics will include:

  • Design Registration Study Phase 2: Desired – Future State
  • PCN (Product Change Notification): Technology Advancements
  • Workplace – Post Pandemic – How is it Changing?
  • Environmental Compliance: New GIPC Advisors
    • EPA PIP 3.1, CA Prop 65, SCIP Database
  • General ECIA updates with CEO David Loftus, Chief Analyst Dale Ford.
  • Growing the SME Pool
  • GIPC Succession Planning  

Save the date and register today!

For more information on GIPC activities, please contact Don Elario

2021 ECIA Executive Conference - Save the Dates! October 24-26 | Loews Chicago O'Hare

More than ever, we look forward to reuniting at the industry's premier executive event! 

Many presentations offered at the conference hold up in relevance year after year. Enjoy a look back at the videos from the 2019 Executive Conference.

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May 05, 2021