Where the Electronics Supply Chain Comes Together

The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence. 

NEW in 2021 - Get to know ECIA's Member of the Week! 

Message from the President

It’s hard to believe it is already the end of the first quarter!

2021 has been packed with momentous events:

  • We’ve celebrated “National Months” - Mentoring, Black History and Women’s History; days that honored presidents, civil rights icons, and engineers. We’ve witnessed a storming of the US Capitol building and the peaceful transition to a new administration.
  • The US successfully landed the Perseverance rover on the surface of Mars.
  • Covid vaccines are well on their way into waiting arms across the US and the virus’s hold on the population seems to be weakening.
  • The US government has just passed a monumental relief package, promising to bring resources to individuals, businesses, schools and states in need.

And on the association front, it has been a very productive quarter:  Click here for details.

David Loftus
President & CEO
Read the Complete Message


Distribution Minimizes 2020 Losses as it Stabilizes Supply Chain

Dale Ford, Chief Analyst

The electronic components industry and participants up and down the electronics supply chain were put through an extreme stress test throughout 2020 and continuing into 2021. In the midst of a world in transition, distribution played a vital stabilizing role in many areas as the ability to forecast and anticipate supply/demand changes required a mix of traditional and innovative solutions in supply chain management. After battling the challenges of 2020, the Top 50 Authorized North America Distributors experience a decline of 5.9 % in North American sales.  However, this same group combined to achieve worldwide sales growth of 4.5% as demand in Asia more than compensated for losses in the North America market.

ECIA has implemented an important change to the Top 50 results for 2020 compared to research published by Electronics Sourcing in surveys from prior years.  Only “Authorized Distributors” are included in the research and rankings.  This is consistent with ECIA’s mission to support the Authorized Channel. As a result, brokers and others are no longer included and they have been replaced by 13 authorized distributors that are new to the Top 50 rankings.

Member of the Week:

This week we salute O’Donnell Associates North as ECIA’s Member of the Week.




O’Donnell Associates North is a manufacturer’s rep for world class suppliers. The company has proudly served the Northern California, Hawaii and Nevada marketplaces since 1963 with a mission to be the “Manufacturers’ Representative that customers look to first for their product designs and requirements”. They pride themselves on listening to their customers’ needs and applying their principals’ engineering-oriented products as solutions for the success of all business partners.

Company president Mark Conley has been active in ECIA since its inception. Over the years he served on the ECIA Board and the Regional Series Planning Committee. He is currently a member of the Independent Manufacturer Rep Council. Mark is also the 2021 Executive Conference Chairman with responsibility for leading the Planning Committee and will emcee the event.

It has always been O’Donnell North’s desire to give back to the industry that has given us so much," said Mark. "Our active involvement with ECIA started early on with the desire of several of us grizzled veterans wanting to bring together the three “legs of the stool” that deal with our electronics world.  I encourage any member of our team to give back to our industry in terms of volunteering for ECIA committee’s and councils.

The O'Donnell North team has shown true dedication to ECIA. Without support of members like O’Donnell Associates North, ECIA could not achieve our goals. We are grateful for your support! 

From Our Service Partners

Budde Marketing Systems has been managing POS data programs and providing channel data analysis since 1996.  Working with ECIA and many ECIA members over the years, we are recognized as the industry leaders in channel data analysis and management. The highest priority is placed on data cleansing and preparation while reporting on all types of data flowing through the sales channel; POS, Inventory, Ship & Debit, Leads, Market and Industry information, etc. Industries served include the electronic, electrical, industrial automation and high-tech markets.

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Industry Dashboard

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ECST Survey

The Electronic Component Sales Trends (ECST) tracks viewpoints on the sales of electronic components and the impact on end markets by surveying ECIA members, their peers and colleagues. The surveys sample individual opinions of knowledgeable professionals in the electronics industry on current monthly/quarterly performance and a look ahead to future expectations. Please take a moment to share your opinion and complete these surveys; each participant receives the survey results report.  

  • Monthly (Note – The monthly survey is open the first three weeks of the month.)
  • Quarterly (Note – The quarterly survey is open February, May, August and November.)

*The latest ECST summary report is available to members.

100 Years of the Channel 

What's your story? Many companies in the electronics industry are celebrating milestone anniversaries. With a nod to the industry’s start on Radio Row, it is the perfect time to celebrate 100 years of the Distribution Channel and its impact on the tech industry and society.

ECIA is assisting in the creation of an e-book that recognizes the visionaries and founders of our industry, the companies that made a difference, technology, operational advancements, and the Association - which has helped spur the growth and value of the channel. Your company has a chance to tell your story! 

View detailed information and ad specifications. Select from a full-page advertorial spread, full page or half-page ad. 

Visit the 100 Years of the Channel Page

New Webinar Announced

Monday | May 24 | 4:00 PM ET| Register

The Global Industry Practices Committee invites ECIA members and non-members to join their upcoming webinar. It's an opportunity to learn and submit ideas and suggestions!

Discussion topics will include:

  • Design Registration Study Phase 2: Desired – Future State
  • PCN (Product Change Notification): Technology Advancements
  • Workplace – Post Pandemic – How is it Changing?
  • Environmental Compliance: New GIPC Advisors
    • EPA PIP 3.1, CA Prop 65, SCIP Database
  • General ECIA updates with CEO David Loftus, Chief Analyst Dale Ford.
  • Growing the SME Pool
  • GIPC Succession Planning  

Save the date and register today!

For more information on GIPC activities, please contact Don Elario

2021 ECIA Executive Conference - Save the Dates! October 24-26 | Loews Chicago O'Hare

More than ever, we look forward to reuniting at the industry's premier executive event! 

Many presentations offered at the conference hold up in relevance year after year. Enjoy a look back at the videos from the 2019 Executive Conference.

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May 12, 2021