The concept of Privacy by Design has been defined by the new data privacy regulations. Adopting this in the development phase of any game or mobile app will ensure greater engagement with the gamer and ensure alignment at the same time. The concept is one that organizations must adopt as it is now a legal requirement. The concept of data protection in the data processing and business practices, should be embedded into an organization’s processes, policies and business practices throughout the life cycle of the business operations, as the default mode. It requires the adoption of an organization-wide approach to data protection, Treating the data subject (ie consumer) with respect and adopting policies and embracing data ethics must be the business mantra.

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