CONTACT: Jennifer Read
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July 8, 2024


ECIA Announces Release of New Research on the Value of Authorized Partners
Texas A&M University research quantifies the value delivered by the authorized channel for components.

Atlanta — ECIA is proud to publish an updated study, "The Value Delivered by Authorized Channel Partners for Electronic Components", which delivers a model and value analysis of authorized distribution and independent manufacturers’ representatives for electronics component manufacturers. The original analysis performed over 20 years ago focused on proving the value of the services electronic component distributors provide. There have been significant changes in the industry since the publication of the original study. ECIA members and staff worked with a team of professors and graduate students from Texas A&M University’s Global Supply Chain Laboratory to conduct research and publish the new report. Texas A&M was selected for this project based on their ability to bring an independent perspective to the topic, the analytical capability they have developed with a highly recognized program dedicated to supply chain research, and their previous experience on the team conducting the original study. 

Tom Wichert, Exec. VP Sales & Marketing, TDK-Lambda Americas Inc, and Chair of ECIA’s Manufacturer Council explains the significance of the new study. “ECIA has refreshed a 20-year-old Texas A&M study that focused on the value of the services electronic component distributors provide.  The new study, developed through a process of surveys and interviews with supply chain participants, does an excellent job of considering items such as product volume, distributor type (broadline, specialized, high service) as well as leveraging new benefits such as value-add services and the digitization of the sales process.”

ECIA Chief Analyst Dale Ford added, “This new study shows how authorized distributors and manufacturer representatives deliver value through a customer centric approach, demand creation, and strategies for generating, managing, and sustaining growth. The nature and value of the manufacturer / distributor relationship continues to grow. Multiple customer case studies conducted in this new research that revolve around existing customers, new customers and EMS/ODM customers reveal the diverse range of value and solutions delivered by authorized distributors and manufacturer representatives.”

The Report Foreword is available to all for reading. The full report and report summary are available to ECIA members only. Members can log in to view. 

About ECIA

The Electronic Components Industry Association (ECIA) is made up of the leading electronic component manufacturers, their independent manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence. For more information, visit or call 678-393-9990.