February 1, 2023 ECIA Newsletter


FIRST Fundraising Campaign

ECIA Foundation Kicks Off the 2023 FIRST Robotics Fundraising Campaign  

ECIA Foundation is launching the 2023 fund-raising campaign for FIRST Robotics. ECIA has an objective to educate and motivate youth to pursue STEM careers to provide the next generation of employees for our member companies and the industry. This year we are asking members to make your FIRST donations directly through our ECIA Foundation and 100% of your tax-deductible contributions will be forwarded along with your individual companies’ names to FIRST.  

To prime the pump, TTI companies have generously committed a matching fund from TTI for the first $100,000 of members’ FIRST gifts to the ECIA Foundation. Thanks to the TTI team! Of course, we welcome further matching donations from our members.

Make your donation today.

Upcoming Webinar

Webinar - ChatGPT, Midjourney, and Generative AI: How the Components Industry Can Supplement its Sales and Marketing Tactics
Thursday | February 16 | 1:00 PM Eastern | Register Today

ChatGPT, Midjourney, and other generative AI tools have gone from “What?” to “AI is taking my job!” in a matter of weeks. From blog topic generation to copywriting, graphic design, coding, music and video development, and more, these tools are now encroaching in tasks once deemed safe from automation. But once you lift the curtain of wonder and uncertainty, you become equipped with resources designed not to replace but to supplement and amplify your sales and marketing strategies.     

“With great power comes great responsibility,” and generative AI has provided many with access to an incredible array of strategic, technical, and creative power. Alongside these opportunities run risks; active lawsuits, potential Google penalties, and unexpected limitations have left many wondering if, how, and when these platforms should be used. 

ECIA Research and Analysis

ECIA offers its members insight into the industry and a variety of market trends information. Members can log into the website and visit the Stats & Insights page to access an increasing number of statistical reports. 

Some are available to the public, some to members and others are only accessible to those who participate in the survey. 

Reports include: 

  • North American Electronic Component Monthly Sales Trends (ECST-MNTH) Report– January 2023 (and Executive Summary)
  • North American Sales & Bookings of Carbon & Metal Film Resistors – Q4 2022
  • North American Sales & Bookings of Carbon & Metal Film Resistors – Q4 2022 Executive Summary
  • North America Weekly IP&E Components Index – Week 3

Visit the stats and insights page for information on these reports.  

ECIA Announces New Leadership for the Manufacturers’ Council 

ECIA is pleased to announce that Tom Wichert, Executive VP Sales & Marketing, TDK-Lambda Americas Inc. will chair the Manufacturers’ Council. This group is one of three ECIA constituent councils that along with the Distributor and Manufacturers’ Representative Councils provides oversight responsibility for that group’s specific priorities and agenda items. Tom will also join the ECIA’s Board of Directors. 

Read the full press release.

Member of the Week 


We are pleased to announce CK Associates as ECIA’s Member of the Week. CK Associates is a technical sales organization that is a privately held California corporation. CK Associates consists of 14 outside and 5 inside salespeople. Their focus has been to build a synergistic line card, to support the customers in their territories. 

Since CK Associates’ inception in 1982, they have had a steady growth. They are staffed with highly motivated personnel, including Field Application Engineers and Distribution Sales Managers. CK serves Arizona, New Mexico and Southern California (which includes Los Angeles, Orange County, San Diego and Imperial Counties), as well as Baja California (Maquiladoras). 

CK Associates has been an ECIA member for 10 years!


Contact Info:

Electronic Components Industry Association
310 Maxwell Road, Suite 200, Alpharetta, GA 30009