How to Engage Young Engineers: Survey Results & Actionable Insights

Wednesday | February 23 | Noon Eastern | Register Today

A pandemic-fueled wave of retirements combined with rapidly growing technology sectors have led the U.S. Bureau of Labor Statistics to predict 23,000 openings for electrical and electronics engineers per year from 2020 to 2030 in the United States alone. It isn’t hard to see who will be filling most of these jobs. By 2025, Millennials will make up 75% of the global workforce and Gen Z – which is now the largest generation at 32% of the global population – is right behind them.

Bob Dylan said it best, “the times they are a-changin’,” and the generational shift in the electronics industry is undeniable. If you aren’t accounting for this shift in your sales and marketing efforts, you are introducing an incredible threat to your business.

Join Geoffrey Forman, VP Marketing at Lectrix, as he discusses how to turn the results of the “Lectrix 2022 Trends in Engineering Content” survey into advantages for your business. From case studies and white papers to Discourse and YouTube, Geoff explores the types of content and channels most preferred by young engineers, and how you can quickly integrate them into your marketing strategy for 2022.

Click here to Register.