Changing The Marketing Metric: What Component Suppliers are Measuring In 2026 

Join us February 20 at Noon ET for a webinar with our service partner, Lectrix!

Google is rapidly improving at answering our questions with its AI search result pages, which means fewer engineers need to click through to your website. And that’s a problem. So, in 2026, each visitor to your website becomes more valuable, and for component suppliers, this means no longer relying solely on getting "lots of traffic." Instead, they need to focus on converting more of those high value visitors into opportunities. Making websites as easy to use as possible, giving visitors what they're looking for quickly, and creating new ways to connect are the tools of Conversion Rate Optimization (CRO).

In this joint webinar, from The ECIA and Lectrix, we’ll show you how search behavior is changing, what key elements to focus on, and how to succeed in this new environment.