Senior Vice President of Sales
4/1/2019 to 3/31/2021
Bruce Kellar, a thirty-eight year veteran of the industry, joined Sager Electronics in 1996 and led the charge in establishing Sager's West Coast presence. Tapping into his keen sales, marketing and people skills, he was instrumental in Sager’s acquisition and assimilation of Cal Switch in 1999. Promoted to Vice President of Sales in 2007, Mr. Kellar helped devise and execute Sager’s customer focused sales strategy. Named Senior Vice President of Sales in 2016, Mr. Kellar played a pivotal role in Sager’s acquisition and integration of PowerGate LLC, a regional power supply distributor headquartered in North California, and Norvell Electronics, a regional power supply distributor and value ad operation based out of Carrollton, Texas. Today, Mr. Kellar leads a sales organization of 200 sales professionals and sales engineers with the goal of differentiating Sager by becoming a leading distributor in power products together with Sager's strong interconnect and electromechanical product offering. Prior to joining Sager, Mr. Kellar was with Acacia/Deanco for 18 years as Vice President of Sales & Marketing. A native of Southern California, he attended Fullerton College.