ECIA 2018 Regional Series: Southern California

February 8th - Irvine Area

The 2018 Regional Series makes a debut in Southern California and will be held Thursday, February 8th at the Hilton Orange County/Costa Mesa, 3050 Bristol Street, Costa Mesa, CA 92626. (714) 540-7000

Who Should Attend:

Opportunities for face-to-face networking are few and far between in this increasingly digital workplace, yet they are still critical.We welcome company executives and branch personnel - along with their customers and supply chain partners.


The Regional Series Event explores industry issues affecting the Southern California market.   The meeting provides an excellent avenue to introduce your team to the association and area industry peers.  Enjoy a hosted social hour and dinner in a relaxed environment. Registration fees are $50 for ECIA/ERA members and faculty; $75 non-members. Young professionals receive a $10 discount.


4:00 pm Networking Time (Hosted bar)

[ECIA Presentation]

5:30 - 6:00 pm  Presentation [Sam Lucero Presentation February 8, 2018]


Sam Lucero, IHS Markit's senior analyst, will provide an overview of how technologies are converging to reshape markets. Citing the automotive industry as a prime example, he will talk about how these technologies are presenting both opportunities and challenges for automotive players.




6:00 pm  Dinner

6:30 pm  Presentation [Bill Bradford Presentation February 8, 2018]


ECIA CEO Bill Bradford has spent over 30 years managing and leading sales teams in the semiconductor industry, always striving to identify the traits that differentiate performance in sales people. He conducted his own research on this topic as part of his doctoral studies at Georgia State.  In this talk he will share what the academic research says about the drivers of sales performance, and what sales managers can do to increase the effectiveness of their sales teams.


7:00 pm  Close

Planning Committee:

ECIA thanks the following members for their guidance and assistance in planning the Regional Event:  Max Axline, PUI; Tina Castenada, Bourns Inc.; Paul Dosser, Digi-Key Electronics; Jackie Mattox, English Technical Sales; Todd McAtee, Mouser Electronics; Bill McNaughton, Luscombe Engineering; and Kyle Piper, PUI.

Thank you to 2018 Series Sponsors:


Digi-Key Electronics

TTI Family