ECIA Marketing Council

Comprised of marketing professionals from ECIA member companies, the Marketing Council serves as an advisory board for the association and assists in the development of marketing strategy and materials.

Council Charter/Mission

The Marketing Council is focused on continuously strengthening the ECIA brand and positioning the association as the industry advocate for the authorized sale of electronic components. It helps communicate ECIA’s unique value offering, as well as the association’s goals, objectives, and achievements to ECIA members and their customers, potential new members and the industry at large.

2016 Accomplishments

  • Launched a “Connect. Influence. Optimize.” ad and e-mail campaign promoting the various activities of the association and the benefits of being involved in them
  • Launched a 2D Barcode Awareness and Adoption Campaign in support of the Supply Chain Council
  • Launched a New Design Registration Form Awareness and Adoption Campaign in support of the Supply Chain Council
  • Developed a User Profile Campaign to drive new users to ecianow.org for targeted communications, greater awareness of member benefits and deeper involvement
  • Enhanced New Member Onboarding Process
  • Revised the “Why Join” brochure explaining the benefits of membership
  • Promotion of the 2016 ECIA Regional series and the Executive Conference

2017 Goals/Objectives

  • Refresh of all ECIA ads
  • Develop a Member Engagement score card to track marketing initiatives effectiveness
  • Create a targeted e-mail campaign to attract new members
  • Create a new “Milestones” ad series promoting the ECIAauthorized.com website
  • Develop a Collateral Pieces explaining the benefits of the ECIAauthorized.com site, DSS widget, API access and how to implement
  • Update content on the ecianow.org website
  • Promotion of the 2017 ECIA Regional series and the Executive Conference
  • Develop a Collateral Piece explaining the benefits of the site, DSS widget, API access and how to implement

Participating Member Companies

Allied Electronics
Avnet
Bud Industries
Catalyst Sales
Digi-Key Electronics
Honeywell
Luscombe Engineering
Master Electronics
Mouser Electronics
Texas Instruments
TE Connectivity
TTI, Inc.

If you are interested in being considered for a committee, please email:Chair: Nathan Pray, Digi-Key Electronics
E-mail: nathan.pray@digikey.com

Staff: Victor Meijers
E-mail: vmeijers@ecianow.org
Phone: 678-393-9990