ECIA Marketing Committee

Comprised of marketing professionals from ECIA member companies, the Marketing Committee serves as an advisory board for the association and assists in the development of marketing strategy and materials.

Committee Charter/Mission

The Marketing Committee is focused on continuously strengthening the ECIA brand and positioning the association as the industry advocate for the authorized sale of electronic components. It helps communicate ECIA’s unique value offering, as well as the association’s goals, objectives, and achievements to ECIA members and their customers, potential new members and the industry at large.

2017 Accomplishments

  • Refreshed of all ECIA ads
  • Developed a Member Engagement score card to track marketing initiatives effectiveness
  • Created a targeted e-mail campaign to attract new members
  • Created a new “Milestones” ad series promoting the ECIAauthorized.com website
  • Updated content on the ecianow.org website
  • Created a series of infographics describing the industry and the association
  • Promotion of the 2017 ECIA Regional series and the Executive Conference

2018 Goals/Objectives

  • Develop marketing plan in support of ECIA’s global initiative
  • Refresh ecianow.org website to make it global
  • Develop/implement a marketing campaign to promote the formation of the GIPC
  • Develop collateral pieces explaining the benefits of the ECIAauthorized.com site, DSS widget, API access and how to implement
  • Launch of the Industry Voices editorial page on ecianow.org
  • Expand the ECIA communications map to include non-members and our Board
  • Promotion of the 2018 ECIA Regional series and the Executive Conference

Participating Member Companies

Allied Electronics
Avnet
Bud Industries
Catalyst Sales
Digi-Key Electronics
Honeywell
Luscombe Engineering
Master Electronics
Mouser Electronics
Texas Instruments
TE Connectivity
TTI, Inc.

If you are interested in being considered for a committee, please email:Chair: Nathan Pray, Digi-Key Electronics
E-mail: nathan.pray@digikey.com

Staff: Victor Meijers
E-mail: vmeijers@ecianow.org
Phone: 678-393-9990